Turning on the lights for ALW s build-to-order products
“Our robust CPQ solution empowers our sales and dealers to showcase and easily configure our wide range of products.”
ALW was founded in 2005 with the mission to create lighting that inspires, delivering the highest quality visual experience for virtually any space. Their state-of-the-art manufacturing facility empowers customers with the tools and flexibility to transform their space into something dynamic, with over 90% of our orders shipping in a few weeks or less.
The challenges
ALW’s existing Excel-based process was painful
Internal sales reps and dealers both struggled with an Excel-based tool to complete proposals. The solution was error-prone and not scalable. In addition, their build-to-order engineering drawings took too much time to turn around. The company was in need of a way to visually show off their product options and automate the design and sales process.
The Solution
Sales channels can quickly provide accurate and visual proposals
Salesforce, re-imagined
Architectural Lighting Works augmented Salesforce CPQ with Epicor CPQ to enable product visualization, CAD automation, and robust, rules-driven CPQ to sellers and dealers.
The Benefits
The solution was live within just three months
Enabling the sales channel
50 Sales Representatives and 300 Dealers use Epicor CPQ to enhance the quoting process
CAD is automated
ALW can now automatically generate CAD models and drawings in SolidWorks
Integrated with Salesforce
Epicor CPQ’s visualization and quoting tool feeds data back into Salesforce Revenue Cloud