Increased Sales
First and foremost, 3D product configurators enable users to comprehend complex products. They’re far more insightful than traditional 2D images or text descriptions, making complex products “easy to buy.” By allowing users to interact with products in a dynamic, 3D space–whether that's rotating a couch or disassembling a complex piece of heavy machinery–these tools facilitate deeper understanding and engagement. The increased clarity of 3D configuration can be the deciding factor in a customer choosing your custom solution over a competitor's. From real estate to automotive design, companies can unlock unprecedented sales potential.Migliore esperienza del cliente
3D configurators elevate the shopping experience, transforming customers from passive observers to active participants in the product design process. A hands-on, immersive, and, frankly, enjoyable approach to configuration fosters a heightened sense of ownership and reduces purchase anxiety. The result: conversion rates increase by an average of 40%. In fiercely competitive markets where differentiating products based on price or features is challenging, the better customer experience delivered by 3D configurators can be the key to standing out and securing customer loyalty.Faster Sales Cycles
The traditional sales cycle for complex configurations is notoriously long. It involves an endless back and forth to clarify product details, engage customers, and explore engineering possibilities. Inevitably, potential customers drop off along the way. 3D configurators streamline this process. They allow customers to visualize and configure product details in real time and receive prices and quotes instantly. It’s a win-win situation: Sellers close more sales while customers enjoy a more efficient process.Reduced Costs
3D configuration reduces costs across multiple dimensions. Crucially, because customers get a crystal-clear view of what they're purchasing, product specifications have fewer errors or misunderstandings. This leads to a dramatic drop in returns, waste, and substantial cost savings. Furthermore, selling “virtually” reduces the need for physical locations and associated staff. These resources can then be funneled back into critical areas like research and development and automation. 3D configurators also reduce training time for new hires. Salespeople understand complex products more quickly when they can see how they’re assembled and get up to speed in weeks rather than months.Rapid Time-to-Market
3D configuration allows you to rapidly introduce new product variations or models without the need for physical prototypes or extensive product photography. This can substantially cut down your time-to-market and enable you to sell a wide array of products you have never produced.Standing Out and Scaling
Competing for visibility in the crowded Google search results is challenging for any business. 3D configuration technology gives you the edge needed to stand out. It not only creates a more engaging buying experience, but it also outputs top-notch, shareable marketing assets. The benefits of 3D configuration don't stop there. Because it’s a scalable technology, it can effortlessly manage increasing customer numbers. So, as your business grows, you can rest assured the quality of your customer experience won't take a hit. Plus, 3D configuration technology offers valuable insights into customer-product interactions. By monitoring customer behavior, you can fine-tune your products and messaging to better align with customer needs and expectations.What’s Driving the Shift to B2B eCommerce?
Unlike B2C industries, the B2B world has been slow to capitalize on eCommerce. But this is changing rapidly. Three key factors are driving the shift:Augmented Reality (AR)
Augmented reality (and, to a lesser extent, virtual reality) is becoming an integral component of 3D product configurators. It enables customers to visualize products in situ, offering a more immersive experience and a better-informed buying decision.Artificial Intelligence (AI)
AI is now playing a pivotal role in leading 3D configurators. Machine learning algorithms can analyze customer behavior and preferences, providing personalized product recommendations. Generative AI solutions can generate infinite 3D visuals with a single prompt, increasing speed, creativity, and innovation.Mobile Optimization
With the surge in the use of mobile devices for online shopping, 3D configurators are becoming increasingly mobile-friendly and even mobile-first. This capability allows customers to configure and visualize products anywhere, anytime, offering enhanced flexibility and convenience.Produzione di additivi
Some businesses are starting to integrate 3D configurators with additive manufacturing (3D printing technology). This enables users to not only customize products but also create a physical prototype.Sostenibilità
Sustainability is a rising concern, and businesses are utilizing 3D configurators to propose eco-friendly alternatives to traditional products. Plus, selling configurable products instead of mass-produced ones reduces overproduction and material waste.What is 3D product configuration?
3D product configuration is a technology that presents products in a three-dimensional space, allowing users to view them from all angles and customize them in real-time.What is 3D configuration used for?
3D configuration is a versatile tool used in various industries to improve design, production, customer experience, and training. It enables customers, salespeople, and engineers to design and interact with products in real time.How does a 3D product configurator work?
A 3D product configurator lets customers view and customize products in a virtual 3D environment. It provides real-time visual feedback as users select different options, enhancing their shopping experience. It enables companies to showcase product variations and help customers make confident purchase decisions.What is the best 3D product configurator?
The best 3D product configurator is the one that’s right for your business. However, there are some features to look out for. These include dynamic pricing, CAD automation, augmented reality, and a no-code rules engine. Most companies also prefer a cloud solution that integrates easily with other core back-office systems.