2D/3D Visualization for Biotech
Struggling to keep pace with the market growth in Biotech?
Your market opportunity is growing rapidly. By 2023, bioprocessing, stainless steel, single-use, and medical equipment sub-sectors are each expected to be sized in the tens of billions of dollars. To compete, you need to reduce the time and effort required to get your products to those companies that are making a real impact on patient outcomes.
The challenge
Buyers are failing to make bold decisions when it comes to complex and expensive biotechnology
Pre-purchase anxiety is high among B2B buyers when there’s minimal information available. Instead of working from static catalogs with tables of options, buyers feel more comfortable when they can visualize how different systems and parts fit together. With 2D/3D visualization, sales reps can ensure that each configuration will work for their customer’s use case.
The solution
Give buyers a crystal-clear visual understanding of your technology to remove pre-purchase anxiety and increase deal size
With 2D or 3D visualization, there’s no room for miscommunication or nasty surprises. Sales reps gain a more in-depth visual understanding of your biotech products, and increased transparency in the sales process inspires confidence in buyers.
Buyers take full ownership of their configured systems, understand every viable option, and feel fully invested in their purchase decisions. They can even drag and drop parts together to create complex custom labs, systems, and processes that they need for their clinics.
“Companies that implement 3D product visualization solutions see significant improvement in their deal win rate, lower costs for drafting computer-aided design (CAD) drawings, less rework in the factory and lower carrying costs for samples at retail locations.”
“We expected to create a more modern workflow for our commercial team. We didn’t expect to have a configurator that is also enjoyable to use.”
“Before Epicor CPQ, our sales team would create quotes that didn’t reflect accurate pricing or engineering rules. They needed to submit them to the engineering team multiple times with multiple reworks until they were correct.”
Featured Resource
Sales & Engineering Automation with CPQ: A Biotech Industry Guide
Learn how Biotech Single-Use and Processing companies are reducing their sales cycles to meet increased demand for their products.
Sales and engineering automation through the use of CAD drawings gives you this ability, providing sales reps with the visual outputs they need to win deals, without having to rely on an over-stretched engineering department that should be focussed on innovation rather than transactional sales tasks.
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