2D/3D Visualization for High Tech

Pre-purchase anxiety is high among high tech buyers when it comes to making buying decisions. You’re probably publishing highly detailed product information and options on your website or in your catalogs, but you’re essentially asking customers to ‘picture’ their final product in their minds? Is that enough?

In-depth research only leads to analysis paralysis. Creating more content in an attempt to differentiate your company only makes matters worse! You need a way to cut through this noise and connect buyers with your brand and products on a deeper, more emotional level.

With 2D or 3D visualization, each sales rep and customer gets an in-depth visual understanding of your complex high tech equipment – there’s no room for miscommunication or nasty surprises. Increased transparency in the sales process inspires confidence in buyers – encouraging them to spend more.

Now your buyers can take full ownership of their configured products and feel fully invested in their purchase decisions. The result: Deal sizes go up while chargebacks, returns, and rework decline, enhancing your overall profitability. Global high tech manufacturer, NI, empowered sales, partners, and eCommerce customers to visually configure test and measurement systems, cutting a five-day configuration process down to just five minutes with KBMax.