B2B eCommerce for Biotech Single-Use-Systems
Our clinics need our help.
You need to get critical supplies to the clinics that need them the most, and as fast as possible. With intense competition and growth in the single-use space, you have to win more deals, more quickly to compete.
The challenge
The B2B buyer has changed, and you’re no longer meeting their needs
Today’s B2B buyer uses services like Amazon and Netflix in their personal lives, and they’re demanding the same personalized, consumer-like experiences when they go to work. The selling process for your single-use systems is built on hands-on relationships with clinics. Still, relationship selling is dying, and all of your competitors are focusing their efforts online.
US B2B eCommerce sales were forecasted to reach $1.8 trillion by 2023, accounting for 17% of all B2B revenue. But, in the wake of the coronavirus pandemic, when face-to-face meetings and business travel feel like distant memories, such predictions are likely to be a gross underestimate.
The solution
Serve up a consumer-like buying experience for clinics, regardless of product complexity
With B2B eCommerce, you can massively slash acquisition costs by reaching a global pool of potential buyers through search. You can provide a consumer-like experience to today’s clinics who prefer to define their needs independently before engaging with a sales rep.
By embedding a visual product configurator on your website, your customer can independently “build” and buy the most complex, customizable, engineer-to-order systems without the need for sales or engineering input. They can interact with 3D representations of your products in real-time, adding or removing parts, changing colors and dimensions, and upgrading features. It’s a fully immersive experience.
“Our product configurator, powered by Epicor CPQ, allowed us to systematize our engineering experience to generate customer specific products within minutes, not weeks.”
“Before Epicor CPQ, our sales team would create quotes that didn’t reflect accurate pricing or engineering rules. They needed to submit them to the engineering team multiple times with multiple reworks until they were correct.”
Featured Resource
Sales & Engineering Automation with CPQ: A Biotech Industry Guide
Learn how Biotech Single-Use and Processing companies are reducing their sales cycles to meet increased demand for their products.
Sales and engineering automation through the use of CAD drawings gives you this ability, providing sales reps with the visual outputs they need to win deals, without having to rely on an over-stretched engineering department that should be focussed on innovation rather than transactional sales tasks.
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