B2B eCommerce for High Tech
Sell complex equipment more easily and manufacture it faster.
Wouldn't it be great if you could: sell any product simply and seamlessly no matter its complexity; provide a visual customer experience which boosts conversion rates by 40%; and run your business more efficiently by removing bottlenecks and breaking down silos between sales, operations, and engineering? Well, with KBMax, you can.
The challenge
The B2B buyer has changed, and you’re no longer meeting their needs
Today’s B2B buyer uses services like Amazon and Netflix in their personal lives, and they’re demanding the same personalized, consumer-like experiences when they go to work. Giving customers the ability to configure highly technical equipment independently might seem impossible. But that’s what buyers are demanding. And your competitors are trying to focus their efforts online to enable just that.
US B2B eCommerce sales were forecasted to reach $1.8 trillion by 2023, accounting for 17% of all B2B revenue. But, in the wake of the coronavirus pandemic, when face-to-face meetings and business travel start to feel like distant memories, such predictions are likely to be a gross underestimate.
The solution
Serve up a consumer-like buying experience for all customers, regardless of product complexity
With B2B eCommerce, you can massively increase the size of your total addressable market and slash acquisition costs by reaching a global pool of potential buyers through search. You can provide a consumer-like experience to today’s buyer who values IQ (e.g., technology) over EQ (e.g., an emotional connection with a seller) and prefers to define their needs independently before engaging with a sales rep.
By embedding a visual product configurator on your website, visitors can independently “build” and buy the most complex, customizable, engineer-to-order products without the need for sales or engineering input. They can interact with 3D representations of your products in real-time, adding or removing parts, changing colors and dimensions, and upgrading features. It’s a fully immersive experience.
“NI can now digitally transform the test and measurement industry by coupling its rich software heritage with Epicor CPQ innovative cloud capabilities to help customers rapidly create what’s next.”
“Epicor CPQ gave our customers and engineers the ability to design a water quality unit to fit their needs without waiting for a response from our sales people or waiting on a design from our CAD department.”
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