B2B eCommerce for Manufacturing
Sell more. Manufacture faster.
Wouldn't it be great if you could: sell any product simply and seamlessly no matter its complexity; provide a visual customer experience which boosts conversion rates by 40%; and run your business more efficiently by removing bottlenecks and breaking down silos between sales, operations, and engineering? Well, with KBMax, you can.
The challenge
The B2B buyer has changed, and you’re no longer meeting their needs
Today’s B2B buyer uses services like Amazon and Netflix in their personal lives and they’re demanding the same personalized, consumer-like experiences when they go to work. You’re a high-touch business built on hands-on customer relationships, but relationship selling is dying, and all of your competitors are focusing their efforts online.
US B2B eCommerce sales were forecasted to reach $1.8 trillion by 2023, accounting for 17% of all B2B revenue. But, in the wake of the coronavirus pandemic, when face-to-face meetings and business travel start to feel like distant memories, such predictions are likely to be a huge underestimate.
The solution
Serve up a consumer-like buying experience for all customers, regardless of product complexity
With B2B eCommerce, you can massively increase the size of your total addressable market and slash acquisition costs by reaching a global pool of potential buyers through on-line search. You can provide a consumer-like experience to today’s buyer who prefers to define their needs independently before engaging with a sales rep.
By embedding a visual product configurator on your website, visitors can “build” and buy the most complex, customizable, engineer-to-order products without the need for sales or engineering input. They can interact with 3D representations of your products in real-time, adding or removing parts, changing colors and dimensions, and upgrading features. It’s a fully immersive experience.
“We are making it easier for our customers to accurately configure several of our most customized products in a virtual and self-service way.”
“Early movers will take market share from their competitors by significantly changing the way in which products are sold. If one of your competitors is already using this technology, you are probably being outsold and need to react quickly with your own initiative.”
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