B2B2C for Building Supplies
Sell more. Supply faster.
Wouldn't it be great if you could: sell any product simply and seamlessly no matter its complexity; provide a visual customer experience which boosts conversion rates by 40%; and run your business more efficiently by removing bottlenecks and breaking down silos between sales, operations, and engineering? Well, with Epicor CPQ, you can.
The challenge
You’ve hit a customer acquisition “wall,” and you’re ready to try something a little different
You want to acquire a large volume of customers at a remarkably low per-customer acquisition cost. Who doesn’t? You’ve got a B2B eCommerce website, or you’re about to build one, but you know you’ll never reach every potential customer through search alone.
You’re wholesaling your building products through several retailers in a traditional channel partnership setup. Still, you want to communicate with your customers more directly and promote your brand without necessarily going direct-to-consumer.
The solution
Tap into the customer base of another business to acquire a large volume of customers and sell more building products
With B2B2C, you can directly access end customers through a second business, interacting with them under your own brand. That’s the arrangement some of our companies have. And it works great.
With B2B2C, you can acquire a large volume of customers in bulk; achieve economies of scale by selling more structures overall; reach people who only ever shop in-store; and gain credibility by partnering with other respected brands. Best of all, you get to retain the precious data generated from every transaction without getting your hands dirty.
“We already see developments that will change the manufacturing industry through 2023 — for example, uniform physical goods that are transformed into unique digital items through the use of information technology — so the time to act is now.”
“Learn and use this platform. It will turn your company around.”
Featured Resource
CPQ Software Implementation
CPQ software can make a positive impact on your business outcomes and is essential to the growth and scalability of manufacturing. If you’re a sales or manufacturing leader at your organization considering a CPQ software, knowing where to start is often the hardest part. That’s what this implementation guide is aimed at solving.
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