Complex Configuration for Biotech
Struggling to keep pace with the market growth in Biotech?
Your market opportunity is growing rapidly. By 2023, bioprocessing, stainless steel, single-use, and medical equipment sub-sectors are each expected to be sized in the tens of billions of dollars. To compete, you need to reduce the time and effort required to get your products to those companies that are making a real impact on patient outcomes.
The challenge
Complex rules dictate how your systems and equipment can be assembled and sold
Your sales reps are probably configuring technically (and financially) non-viable systems, exacerbating engineering bottlenecks, and piling further pressure on an already-stretched engineering department.
Product configuration mistakes are causing delays, returns, and chargebacks. And your increasingly dissatisfied customers are starting to wonder whether they’ll receive a more streamlined buying experience from one of your competitors.
The solution
A product configurator automates the configuration and customization of your complex engineer-to-order systems
Whether configuring labs, bioprocessing systems, or other complex biotech products, sales reps can quickly and easily narrow down vast and highly technical product catalogs into carefully optimized customer-specific selections with KBMax.
Human error is eliminated, the sales process is shortened, and order values increase. How? It’s all the work of your product rules in the background- the bits of logic that govern how your supplies are configured and manufactured. Your rules ensure that every product is optimized from a technical and profitability standpoint.
“We expected to create a more modern workflow for our commercial team. We didn’t expect to have a configurator that is also enjoyable to use.”
“Before Epicor CPQ, our sales team would create quotes that didn’t reflect accurate pricing or engineering rules. They needed to submit them to the engineering team multiple times with multiple reworks until they were correct.”
Featured Resource
Sales & Engineering Automation with CPQ: A Biotech Industry Guide
Learn how Biotech Single-Use and Processing companies are reducing their sales cycles to meet increased demand for their products.
Sales and engineering automation through the use of CAD drawings gives you this ability, providing sales reps with the visual outputs they need to win deals, without having to rely on an over-stretched engineering department that should be focussed on innovation rather than transactional sales tasks.
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