Engineer to Order for Biotech
Struggling to keep pace with the market growth in Biotech?
Your market opportunity is growing rapidly. By 2023, bioprocessing, stainless steel, single-use, and medical equipment sub-sectors are each expected to be sized in the tens of billions of dollars. To compete, you need to reduce the time and effort required to get your products to those companies that are making a real impact on patient outcomes.
The challenge
Sales work is transactional work = Engineers have to be involved
The biotech market demands high levels of product customization, but the more custom options you provide, the more parts you need, the more mistakes you make, and the more dissatisfied customers you have on your hands. Outputs are subject to substantial legal and cost penalties, and you just don’t want to take the risk.
Should you hire more engineers or add technology to achieve mass customization? You want to free up your engineers to focus on R&D activities, but you need to adjust your engineering staff just to support your sales growth/regression. This current set-up is expensive and training is extremely tough.
The solution
Eliminate errors while meeting the unique needs of every clinic
A product configurator automates the configuration and customization of your highly complex engineer-to-order biotech products. Sales reps (or clinics and labs themselves, depending on your setup) can use the tool to narrow down vast and highly technical product catalogs into carefully optimized customer-specific selections.
Product rules ensure that every configuration is viable from a technical and financial perspective. And CAD files, assembly instructions, parts lists, and product renderings are generated automatically. You can now connect your customers, sales, and engineering teams to manufacturing in an automated end-to-end process.
Featured Resource
Sales & Engineering Automation with CPQ: A Biotech Industry Guide
Learn how Biotech Single-Use and Processing companies are reducing their sales cycles to meet increased demand for their products.
Sales and engineering automation through the use of CAD drawings gives you this ability, providing sales reps with the visual outputs they need to win deals, without having to rely on an over-stretched engineering department that should be focussed on innovation rather than transactional sales tasks.