Guided Selling for Biotech Single-Use-Systems
Our clinics need our help.
You need to get critical supplies to the clinics that need them the most, and as fast as possible. With intense competition and growth in the single-use space, you have to win more deals, more quickly to compete.
The challenge
Sales reps are frequently configuring products that are nonviable from a technical standpoint
You sell technically complex supplies that have a vast number of product options. Your sales reps are struggling to master your numerous product rules, and it takes weeks, if not months, to get new hires up to speed. Mistakes are common, leading to delays. Customers are becoming increasingly unsatisfied, as are your engineers.
You want a way to quickly and easily narrow down vast and highly technical product catalogs into carefully optimized customer-specific selections. You need to remove the immense pressure on sales reps, eliminate mistakes, and clear engineering bottlenecks to deliver what clinics need now.
The solution
With guided selling, everyone can find the right solution for their specific use case
Guided selling walks your sales reps and customers through a series of calibrated questions designed to find the perfect product fit. Triggers encourage upsells, cross-sells, and bigger deal sizes, and every configuration is viable from an engineering perspective.
Simplifying your sales process with guided selling shortens sales cycles by 38% allowing you to move more customers through the sales pipeline. Sales can spend more time selling, and engineers can spend more time innovating. The time-sapping back-and-forth between the customer, rep, and engineer is eliminated.
“Our product configurator, powered by Epicor CPQ, allowed us to systematize our engineering experience to generate customer specific products within minutes, not weeks.”
“Our sales team previously submitted quotes to our engineering team multiple times for rework until they were correct. With Epicor CPQ, they now create quotes that reflect our engineering rules for our customers immediately.”
Featured Resource
Sales & Engineering Automation with CPQ: A Biotech Industry Guide
Learn how Biotech Single-Use and Processing companies are reducing their sales cycles to meet increased demand for their products.
Sales and engineering automation through the use of CAD drawings gives you this ability, providing sales reps with the visual outputs they need to win deals, without having to rely on an over-stretched engineering department that should be focussed on innovation rather than transactional sales tasks.
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