Omnichannel Sales for Heavy Equipment
Sell more equipment. Build it faster.
Wouldn't it be great if you could: sell any product simply and seamlessly no matter its complexity; provide a visual customer experience which boosts conversion rates by 40%; and run your business more efficiently by removing bottlenecks and breaking down silos between sales, operations, and engineering? Well, with KBMax, you can.
The challenge
Buyers interact with your competitors in diverse ways, but you lack the cross-channel capabilities to compete
In this increasingly omnichannel world, where physical purchases are researched online, digital purchases are researched in-store, and immersive experiences are promoted through social media, you need one centralized platform to serve as the control center for the complex web of new and immersive buying channels.
But the technological barriers to omnichannel seem high. Your existing infrastructure has been built around a physical or online store. Adding more channels into the mix risks destabilizing the finely balanced processes and systems you’ve worked so hard to devise.
The solution
Open up new and immersive buying channels for your customers with omnichannel CPQ from KBMax
Provide a seamless experience to buyers, however, and wherever they choose to shop. KBMax lets you build and manage a centralized and straightforward heavy equipment product configurator that can run across any audience or sales channel.
Sales reps in-house, dealerships, distributors, and retail locations can all leverage your configurator to take control of equipment sales independently, without any input from your in-house engineering team. And you can finally reach your customers directly, by embedding your configurator into your website, allowing buyers to “self-serve,” wherever they are, through any device.
“KBMax [Epicor CPQ] support for the direct sales channel, reseller channel and self-service channel is among the best evaluated for this Magic Quadrant. The visual configurator can be embedded in a third-party self-service digital commerce platform, and all functionality is accessible through REST APIs.”
“Our teams were able to take a creative hook and put a well-thought out strategy behind it in order to engage dozer customers and attract new ones.”
Featured Resource
Uniting Sales & Manufacturing Teams: The Role of Visual CPQ
Product variation compounded by the complexity of multiple pricing models can create confusion and inefficiency among your organization’s engineering, manufacturing, and sales teams. In this four-part guide, we’ll uncover how to address challenges like these in your sales to manufacturing processes by using CPQ software.
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